Roastar Relaunch

Roastar makes custom-printed packaging—but you’d be forgiven if you couldn’t glean that from the name. See, they had a branding problem: They were great at what they did, but most people assumed they sold coffee.

So, we rolled up our sleeves and got to work, starting with a brand platform (including a clarifying tagline), some blogs and landing pages, and culminating in a full website rebuild.

Contributions: Copywriting

Media: Brand Platform, Website UX + Content, Blog Writing, Landing Pages