Brand Copy Guide

The experience of being a woman in advertising often amounts to a Scooby Doo-style pulling off of the mask, shouting and cackling, “It was me all along!” as predominantly male audiences resonate with your words. Or … is that just me?

When it was time for NEIWAI to fly the nest—a brand that still has a foundational place in my daily wardrobe—I knew I had to send them off equipped to pen their own copy. Call me a girl’s girl.

Contributions: Copywriting