Post-Popup Flow

Sea to Summit is a behemoth in the world of outdoor recreation—but when someone enters a post-popup flow, we know why they’re really there. It’s that sweet welcome discount. Doesn’t mean we can’t hit them with a good bit of brand building while we’re at it. We ladled on gear recs, brand lore, and social proof to accompany the 10% code.

Contributions: Copywriting, Creative Directing

Media: Website Popup, Email Flow