Colorways Launch
Peak Design believes in timeless design (read: desirable by millennial men with disposable income and a deeply rooted fear of bright colors). After years of iterating on bags, camera gear, and mobile products in the same few shades of neutral, it was time for a shakeup.
Contributions: Creative Directing
Media: Paid Social Ads, Paid Search Ads, Organic Social
Fig. 01 (below): Female-focused carousel