Colorways Launch

Peak Design believes in timeless design (read: desirable by millennial men with disposable income and a deeply rooted fear of bright colors). After years of iterating on bags, camera gear, and mobile products in the same few shades of neutral, it was time for a shakeup.

Contributions: Creative Directing

Media: Paid Social Ads, Paid Search Ads, Organic Social

Fig. 01 (below): Female-focused carousel

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